ITALIANO | ENGLISH

our roots

Our origins - Italy - a country that immediately evokes passion, authenticity and conviviality, and the natural Italian inclination to beauty, design and the authentic joy of life. 

We broadens the perspective, is an idea of lifestyle, good taste that recalls the Italian sense for style and quality. This is Fortemora, a refined line of wines, which with its inimitable taste manages to make every moment unique.

MILAN IS OUR LIFESTYLE

In Milan, ‘fashion and design capital of the world’, the locals set the standard… and it’s high. Very high. Add to that, the high prices, high pollution levels, and relatively unfriendly Milanese, and it’s not such an enticing destination. Furthermore, the city has one of the lowest per capita quantities of park and green space in Europe. And yet, despite it all, Milan has an eminent reputation. Before my impending move to Milan one year ago, I discussed it with a few people. They all had the same response, “Wow, Milan!”. Milan boasts highly thought of associates, and naturally the name fuels enthusiasm.

It’s a city often talked about in the same breath as London and New York, however, at the same time, it comes off as their inferior urban cousin. Name-dropping has resulted in Milan carrying an air of class, wealth, and style, but once living in Milan, you get the impression the hype surrounding the city is self-created by its own kind – a product of the self-confident Milanese themselves and maybe debatably deserved. But no matter how you cut it, the city and its inhabitants, warrant admiration.Even after a year of living in the centre (of the centre) of Milan, I am still mystified by the city and its aura. I’ve fallen in love with all there is to love, and hate, about Milan, and I’m in no hurry to leave, nor am I alone. The origin of Milan’s magnetic strength is ambiguous, but its existence is undeniable.